Funeral Home SEO | Cremation Solutions

Invisible Competition From The Internet Threatens All Funeral Homes

Invisible Force Steals Profits From Funeral Homes

Funeral homes deal with the dead, but there’s a even darker, more invisible force sneaking up on funeral homes. It erodes the profitability of the funeral homes with stark efficiency. Even though funeral homes serve a localized group of people doesn’t stop this force, because it’s everywhere. It’s the Internet. It’s used to find cremation services, funeral planning and find funeral products. Competition from the Internet can easily destroy funeral homes. More specifically, it’s your competition that uses search engine optimization in their funeral home websites and internet based wholesalers. The Internet is the address of your competition and they are right in the living rooms of your future families. Yes you can compete, but funeral home owners can stop their competition with the power of SEO.

Cremation Discounters — You May Have Never Heard of Them But Their Parked Out Front

The Invisible Force

The wholesale and retail Internet based companies are popping up all over the web. They use effective Search Engine Optimization (SEO) on their sites to make their websites the first one funeral product or service seekers see. This ruins the average funeral home’s ability to obtain customers via the web. The Internet steals local customers by ranking higher in web search results then actual regional and local funeral homes. It is even more devastating to funeral home profitability. These optimized sites reel in your funeral homes potential customers and snatch them out of your grasp with professionally written SEO website copy that target your area.

Cremation Society — S.C.I Does a Good Job Competing Online

Effects On Your Business

The Internet is an gigantic, invisible force that snatches and steals your business’s future. You may already be feeling the effects of the invisible competition from the Internet. Perhaps, fewer individuals are buying your urns, coffins, and printed commemorative pieces. You might not have a potential customer for days or even weeks. That’s the Internet sending your potential business to competing funeral homes with SEO websites that aren’t even in your area.

Decrease in Volume is a Decrease in Sales

Perhaps, the first time funeral home owners see when the Internet starts messing up their business is the decrease in product sales. Individuals seeking your services have already bought the urn or casket. They turn down printed commemorative bookmarks or something similar. They’re bringing their own and doing funerals themselves, with the help of online discounters. The Internet may even play apart in them finding another funeral home that associates with he online discounters to take their business elsewhere. Yes they are willing to drive long distances to reach into your neighborhood.

Decrease In Customers

The younger generation is increasingly using the Internet to find and vet funeral homes. They are also using it for funeral planning and finding cremation services. These leads to fewer customers overall for funeral home, getting the beat down by Internet based wholesale and competitors with stronger website SEO. These customers are all going to funeral homes and wholesalers that use SEO or websites with stronger SEO.

Lay Offs and Mounting Bills

The loss of sales and customers leads to laying off your staff and mounting bills. The results are horrible. Funeral home owners face the stress of a failing business and often it isn’t pretty and has nothing to do with how good a job the funeral home does. It may affect your family. The mounting bills become a burden; your business has operating costs, such as building rent, staff, electric and other monthly expenses.

Closing Your Doors

The funeral home cost more to maintain, then it’s bringing in financially. Because of the invisible competing from the Internet, the business fails. Even, funeral homes in operation for 30 years have and can succumb to the force of the Internet on businesses. That’s the end of a business, which may have been in a family for generations.

The Solution

There’s only one answer to the business killing forces of discount stores and funeral homes with SEO websites. That’s to become one of them. Piling on the SEO on your funeral home’s website will help. Hiring a professional Funeral Home SEO strategist is even better. They’ve got insider knowledge of how to use the Internet to your business’s advantage and you won’t have to spend precious time in researching SEO techniques.

Vermont Cremation Services — Can't Beat Em Join Em

Moreover, your competition certainly has a SEO strategist and your funeral home needs the same advantages as your competition. Otherwise, your funeral home can’t compete with the power of the Internet. The effects in the section above will certainly happen to your funeral home. It might be slow. It might be fast, but it means 10, 15 or even a 100 years of you and your family serving your community is down the drain.

It’s such a simple solution, but it’s the future of your business. You can hire a professional SEO strategist and listen to them. They’ll do the work of getting a business site, filling it with your products, services and business details and optimizing it for search engines. All you have to do is, watch as your funeral home regains its profitability as more funerals take place and more products are sold. SEO is your invisible super power. Or you can just let your invisible competition force you to hang a “Gone Out of Business” sign on the front door of your funeral home.

Consumer demands and social innovations are changing the funeral home business. Funeral Home SEO has the technology and know-how to assist you in developing your funeral home business to meet those evolving demands. Contact us today to discover how your funeral home business can benefit from our services and expertise. #877-365-9474 or info@cremationsolutuions.com and I will connect you with the experts!

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How Your Funeral Home Can Benefit From Local SEO

What Good is a Website if it Can't Be Found

If you’re involved in running a funeral home, you’ve probably already created a website. This is a step in the right direction, but there are other things that need to be done. If no one knows about your website because it does not rank in local search results then your website won’t be drawing in any business.

One of the best ways to ensure that your site gets found, in addition to publicizing the URL in print promotional materials, is to ensure that your site shows up in local searches. You’ll need to focus on local SEO (Search Engine Optimization) strategies, like other entities that are doing business in a specific regional area. There are several steps involved in the process.

Register Your Site With Major Search Engines

Ensuring that your website is registered with major search engines like Google, Bing, and Yahoo is essential to your website SEO strategy. With Google, this is as simple as adding your URL to their database and verifying your listing by phone or postcard. You’ll also need a Google account to do this. Bing’s process is similar; you’ll have the option to add or claim your listing with the search engine, and then you’ll be required to verify your listing by phone or mail. You’ll also need a Windows Live ID to complete the process as well. The process is nearly the same through Yahoo, but you have the option to obtain a basic or enhanced listing with this search engine.

Make Sure Your Business Goes Social

You won’t want to ignore other methods of listing your funeral home business either. You may want to establish listings with Yellow Pages, YP.com, and City Search. You may want to add listings to social media sites such as Facebook and LinkedIn. These profiles can assist you in ensuring that your business has a better chance at obtaining higher rankings in search engines, because in many cases, these profiles will show up first in search engine results.

Get On The Map!

Get Listed With Local Sites

Don’t ignore regional portals when you’re listing our business. Many of these sites are run by various media institutions. Many local newspapers and news stations offer local businesses an opportunity to have a listing on these sites. Obtaining a listing on these sites can definitely increase your search engine rankings significantly.

Consistency is the Key

While you’re creating these listings for your funeral home you’re going to want to make sure that you maintain consistency in your listings. Your business should be listed under the same name each time. You don’t want to list your business as Your Business, LLC in one area and then have it listed as Your Business in another. Additionally, you’ll want to ensure that the same address and contacts are listed under each registration. This is critical in getting recognition from major search engines as a local business entity. Even slight variations can cause your efforts to fizzle and affect your rankings.

Perform Competitive Research on the Competition

When you are researching keywords for your website, you’ll need to look at other local businesses that rank highly with that keyword. Pay attention to the place that these businesses occupy in ranking. Search for these businesses by the names and addresses in the search bar of whichever site you’re previewing and find out what sites these businesses are listed at. This will let you know where your business needs to be listed at in order to get the highest possible rankings. One simple test is to just Google some terms relevant to your services and location to see how your website is ranking and see where you need to be. Type in Funeral Homes or Funeral Providers and the town and state you are located in. Also type Cremation Services or Cremation Providers and learn about where you rank for these key terms as well. For example type cremation services in Arlington Vermont and see where your website comes up. Ideally you want to be in the first top three of search results. If you not on page one your not going to attract much new business.

Review All Your Business Reviews

Assuming that you’ve got your site listed at various places, you’ll want to check out those listings regularly. Check out any reviews about your business. Find out if any of your clients have had frustrating experiences with your business. You’ll also want to find out if your clients have been pleased with your service. You can use this as a springboard for ensuring that your funeral and cremation services are the best in the area. You’ll also get more positive reviews with this type of effort. Additionally, it wouldn’t hurt to check out competing reviews for other businesses. Find out what these entities are doing right, and what customers believe could be better. This kind of insight will help you deliver better service, and positive reviews will obviously increase your rankings.

Audit Your Site’s Usability

This is extremely important. Before you waste time promoting your site, you need to make sure your site is easy to navigate. You’ll also want to ensure that the site looks appropriate in a variety of browsers. It won’t do your business any good to get a high ranking, if leads visit your site and leave because the site is poorly designed. Your visitors should see how to contact your easily. If you maintain guestbooks for clients, these applications should function properly. Don’t forget that mobile usage is increasing, you may want to invest in having a mobile website created so mobile users can navigate your site easily.