Invisible Competition From The Internet Threatens All Funeral Homes

Invisible Force Steals Profits From Funeral Homes

Funeral homes deal with the dead, but there’s a even darker, more invisible force sneaking up on funeral homes. It erodes the profitability of the funeral homes with stark efficiency. Even though funeral homes serve a localized group of people doesn’t stop this force, because it’s everywhere. It’s the Internet. It’s used to find cremation services, funeral planning and find funeral products. Competition from the Internet can easily destroy funeral homes. More specifically, it’s your competition that uses search engine optimization in their funeral home websites and internet based wholesalers. The Internet is the address of your competition and they are right in the living rooms of your future families. Yes you can compete, but funeral home owners can stop their competition with the power of SEO.

Cremation Discounters

You May Have Never Heard of Them But Their Parked Out Front

The Invisible Force

The wholesale and retail Internet based companies are popping up all over the web. They use effective Search Engine Optimization (SEO) on their sites to make their websites the first one funeral product or service seekers see. This ruins the average funeral home’s ability to obtain customers via the web. The Internet steals local customers by ranking higher in web search results then actual regional and local funeral homes. It is even more devastating to funeral home profitability. These optimized sites reel in your funeral homes potential customers and snatch them out of your grasp with professionally written SEO website copy that target your area.

S.C.I Does a Good Job Competing Online

Effects On Your Business

The Internet is an gigantic, invisible force that snatches and steals your business’s future. You may already be feeling the effects of the invisible competition from the Internet. Perhaps, fewer individuals are buying your urns, coffins, and printed commemorative pieces. You might not have a potential customer for days or even weeks. That’s the Internet sending your potential business to competing funeral homes with SEO websites that aren’t even in your area.

Decrease in Volume is a Decrease in  Sales

Perhaps, the first time funeral home owners see when the Internet starts messing up their business is the decrease in product sales. Individuals seeking your services have already bought the urn or casket. They turn down printed commemorative bookmarks or something similar. They’re bringing their own and doing funerals themselves, with the help of online discounters. The Internet may even play apart in them finding another funeral home that associates with he online discounters to take their business elsewhere. Yes they are willing to drive long distances to reach into your neighborhood.

Decrease In Customers

The younger generation is increasingly using the Internet to find and vet funeral homes. They are also using it for funeral planning and finding cremation services. These leads to fewer customers overall for funeral home, getting the beat down by Internet based wholesale and competitors with stronger website SEO. These customers are all going to funeral homes and wholesalers that use SEO or websites with stronger SEO.

Lay Offs and Mounting Bills

The loss of sales and customers leads to laying off your staff and mounting bills. The results are horrible. Funeral home owners face the stress of a failing business and often it isn’t pretty and has nothing to do with how good a job the funeral home does. It may affect your family. The mounting bills become a burden; your business has operating costs, such as building rent, staff, electric and other monthly expenses.

Closing Your Doors

The funeral home cost more to maintain, then it’s bringing in financially. Because of the invisible competing from the Internet, the business fails. Even, funeral homes in operation for 30 years have and can succumb to the force of the Internet on businesses. That’s the end of a business, which may have been in a family for generations.

The Solution

There’s only one answer to the business killing forces of discount stores and funeral homes with SEO websites. That’s to become one of them. Piling on the SEO on your funeral home’s website will help. Hiring a professional Funeral Home SEO strategist is even better. They’ve got insider knowledge of how to use the Internet to your business’s advantage and you won’t have to spend precious time in researching SEO techniques.

Vermont Cremation Services

Can't Beat Em Join Em

Moreover, your competition certainly has a SEO strategist and your funeral home needs the same advantages as your competition. Otherwise, your funeral home can’t compete with the power of the Internet. The effects in the section above will certainly happen to your funeral home. It might be slow. It might be fast, but it means 10, 15 or even a 100 years of you and your family serving your community is down the drain.

It’s such a simple solution, but it’s the future of your business. You can hire a professional SEO strategist and listen to them. They’ll do the work of getting a business site, filling it with your products, services and business details and optimizing it for search engines. All you have to do is, watch as your funeral home regains its profitability as more funerals take place and more products are sold. SEO is your invisible super power. Or you can just let your invisible competition force you to hang a “Gone Out of Business” sign on the front door of your funeral home.

Funeral Home SEO

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Consumer demands and social innovations are changing the funeral home business. Funeral Home SEO has the technology and know-how to assist you in developing your funeral home business to meet those evolving demands. Contact us today to discover how your funeral home business can benefit from our services and expertise. #877-365-9474 or and I will connect you with the experts!

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4 Responses to Invisible Competition From The Internet Threatens All Funeral Homes

  1. Well done! You certainly exposed facts that if firms don’t step up and take notice, they will ultimately be faced with diminishing returns. #thefuneralcommander #jeffharbeson #theharbesongroup

  2. Larry Mandel says:

    Jeff: If everyone is doing SEO, isn’t everyone saying the same thing. Everyone puts their pants on the same way, it is the personality of the provider that seems to make the difference.

  3. Jeff – I love the approach you have on this – couldn’t agree more. @LarryMandel – what you’re forgetting is the person who is searching – if they don’t know who you are or how to contact you – you don’t have a chance to display the personality of the provider to the client. “Doing SEO” doesn’t mean you’re conforming – in fact you can use your newfound prominence to display what distinguishes you from the corporate competitor that USED to rank above you. This truly is a case of play big or go home. The internet (and mobile) is only gaining importance.

  4. Pingback: How to Compete Against Low-Cost Funeral & Cremation Providers - Frazer Consultants

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